Does Facebook advertising actually work for my kind of business?

It works differently than search. Search captures demand that already exists. Paid social creates it and recaptures people who almost called. For most service businesses the two work best together, and the audit will tell you which one deserves your first dollar.

I've heard there are restrictions for certain industries.

There are. Housing, employment, and credit-related advertising fall under special ad category rules that limit targeting options. We build within those rules rather than around them.

Who owns the ad account and the audiences we build?

You do. Custom audiences and lookalikes built during our work stay in your account.

Can you retarget people who visited my website?

Yes. For most local businesses that's the highest-return campaign on the account, because those people already showed intent.

Stay in front of the people who aren't searching yet.

Search catches people who already know they need you. Paid social reaches them before that — and brings back the ones who visited your site, thought about it, and never called.

What's included

✓Campaign builds across lead generation, traffic, engagement, and conversion objectives
✓Geographic targeting matched to your actual service area, including exclusions
✓Custom audiences built from your existing customer list
✓Lookalike audiences modeled on your best customers
✓Retargeting for site visitors who didn't convert the first time
✓Creative production: single image, carousel, and video
✓Native lead forms that feed straight into your CRM
✓Daily or lifetime budget control with pacing and scheduling
✓Monthly reporting on cost per lead and what happened to each one

Your customersuploaded from your CRMHOTTEST

Lookalikesmodeled on your best onesWARM

Site visitorscame, didn't call — retargetedWARM

Cold local reachyour service area, by demographicCOLD

How it works

Audience

Who buys from you, and who looks like them.

Offer and creative

Built around a specific offer and tested against real performance.

Launch

Lead forms wired into your CRM before the first dollar runs.

Work the leads

Agents follow up in minutes, not days.

What it connects to

Social leads go cold faster than any other source. Somebody fills out a form at 8pm because an ad caught them on the couch — and by the time you're calling back Tuesday morning, they've forgotten they ever clicked. Our agents respond within minutes, at any hour. On paid social, that gap is usually the difference between the channel working and not.

WITHOUT AGENTS

Sat 8:14pForm filled from an ad

SunOffice closed

MonMissed in the inbox

Tue 10:30aCallback attempt

✕ 62 HOURS — ALREADY HIRED SOMEONE ELSE

WITH AGENTS

Sat 8:14pForm filled from an ad

Sat 8:15pAgent texts and calls back

Sat 8:19pQualified

Sat 8:21pBooked Tuesday 9am

✓ 7 MINUTES — ON THE CALENDAR

Questions owners ask

This is half the engine.

Marketing brings the lead in. Our agents answer it, qualify it, and book it. See the operations side.

Find the leak before you buy more leads.

The Systems Leak Report is free and takes 30 minutes. There's no point buying attention if what arrives isn't getting worked.

Get My Free Leak Report →